Campaign
"First day of school"
These are children from vulnerable families, for whom a well-equipped schoolbag is a dream. Their first step towards school, towards knowledge, towards the future, is also a struggle – like all the others experienced at home.
Campaign Summary
- 500 children
- 17 communities
- 300 lei / backpack
- 150.000 lei objective
Campaign's Objectives
By September 2026, we aim to have 500 vulnerable children from 17 forgotten places experience the joy of their first day of school without feeling like they are starting a step behind.
By providing fully equipped schoolbags, the campaign wants every child entering a classroom for the first time to feel seen, supported and expected.
After 272 children started the school year last year with schoolbags provided by our partners and with hope in their hearts, this year we do not propose to reach 500 new beginnings. Because, beyond the numbers, each schoolbag means a child who is no longer left on the sidelines, a hand raised with confidence and a dream that takes courage.
The campaign lasts also assumes the role of bringing to light the ravaged reality of children from disadvantaged communities, where the start of school often comes with deprivation.
By engaging people and partners, it offers more than just supplies: an equal opportunity for education and a simple but essential message – “You are not alone.”
Communities Supported
This year we want to reach 17 communities in 10 counties:
Prahova, Constanța, Tulcea, Teleorman, Neamț, Gorj, Ialomița, Brașov, Iași, Vaslui
What does a schoolbag contain?
Each child receives a complete package tailored to their school needs:
- Backpack
- Pencil case and writing instruments
- Notebooks and drawing materials
- Watercolors, plasticine and creative supplies
- Lunch box and reusable water bottle
- Hygiene products and other materials needed for school
How can you get involved ?
Redirecting 20% of the profit tax – with 0 costs.
Direct sponsorship of the project
Sponsorship in products or services (direct support for the preparation of packages, transportation or the organization of the 3 themed parties.)
Corporate volunteering (details below)
Supporting an educational workshop at the start of school
Direct sponsorship in money (easy and fast support, to bring joy to children – *Average package cost – 300 RON)
Volunteering Corporate
What do we propose?
A simple, humane and easy-to-implement format:
- a day dedicated to good, organized right at the company’s headquarters,
in which employees prepare schoolbags for vulnerable children,
followed, optionally, by visits to communities, to get to know the children they have contributed to and to understand the real impact of their involvement.
For employees, the experience means:
- real connection with colleagues,
- a deep sense of usefulness and concrete impact,
- a valuable break from routine, which leaves something good behind.
For the company, it means:
- a coherent and easy-to-implement CSR initiative, with measurable results,
- increased commitment and a sense of belonging,
- strengthening an organizational culture built on empathy, solidarity and social responsibility.
1. A day of giving, right at the company’s headquarters
More than volunteering. An experience that matters.
“First Day of School” is more than a social responsibility campaign.
It is a meaningful volunteering experience, created for teams that want to get authentically involved and leave a real mark on the community.
It is the day when offices become spaces of solidarity, and colleagues gather around a purpose greater than daily activities. A day when every simple gesture – a notebook, a pencil, a carefully prepared schoolbag – turns into a better start for a child.
2. Support an educational workshop for a class
In addition to preparing schoolbags, companies can choose to support educational workshops dedicated to a class, adapted to the age and needs of children at the beginning of their journey.
The workshops are designed as spaces for learning, play and encouragement, where children discover the joy of school, gain confidence in themselves and understand that education can be an ally.
For children, the workshop means:
- confidence, curiosity and the feeling of being supported,
- positive interaction with adults who believe in their potential,
- an experience that can change the way they look at school.
For the company, it is an opportunity to contribute beyond the donation, investing in education, people and the future.
The main objective of the 2025 campaign was to support 150 vulnerable children from vulnerable communities in the counties of: Ialomița, Dolj, Iași, Brașov, Sibiu, Giurgiu, Argeș, with a fully equipped schoolbag, with the necessary supplies to start school.
At the end of the campaign, we managed to reach a number of 272 vulnerable children.
At the beginning of September 2024, we marked the end of the campaign, through which we managed to support 105 vulnerable children from the communities of Periș and Nuci (Ilfov County), Uda-Clocociov (Teleorman County) and Topraisar, Siliștea and Medgidia (Constanța County) with a brand new, fully equipped backpack.